Reference work

Six engagements. The ones we can talk about.

Each one is a real Thrucible engagement. Not a fake-it-till-we-make-it or AI hallucination.

If you cannot say what was at stake and how it ended, you do not have case studies. You have stock photography.

KPMG 12th Floor Welcome Lobby — edge-to-edge LED videowall with sensor-driven content engagement
Consult · design · spec

KPMG 12th Floor Welcome Lobby — picked up after another partner missed the deadline

A client-facing welcome lobby on the 12th floor of KPMG's Canada Square offices. Three lifts deposit clients in front of an edge-to-edge LED videowall — first impression of a flagship insight facility. The prior partner was behind schedule and had already spent KPMG's allocated budget. The launch date was fixed.

Client
KPMG, 12th Floor, Canada Square, London
Constraints
Public-launch date already announced (end of August), budget already spent with the prior partner, design and content path both incomplete
Approach
A Good / Better / Best decision framework with three concrete options costed line-by-line: Good (single-zone radar trigger, existing players, ~£5.5k); Better (eight lateral zones, Nexmosphere ShopBus sensor array, dedicated Lenovo P330 Tiny PC, ~£12k); Best (eight zones plus three Microsoft Azure Kinect cameras for full skeletal tracking and Cinimod-style interactive art content, ~£20k). KPMG chose which compromises to make to fit the deadline and the remaining budget — rather than negotiating each line item.
Stack designed
Nexmosphere XM-350 / SM-100 ShopBus sensor controllers; XY-17x long-range narrow-beam presence sensors; iCron Ranger 2312 / Raven 3104 USB extenders over Cat6/6a; Lenovo ThinkStation P330 Tiny content player; Intuiface on existing Hydra8 players; Microsoft Azure Kinect (Best tier) for skeletal tracking
ETS scope
Consult, design, technical drawings, equipment specification and supplier coordination. Install single-sourced to the incumbent AV supplier; content creation handled by Downstream and Cinimod (Dominic Harris).
Useful when
Another partner has missed the deadline and burned the budget, and the launch date is already public.
SANDER — Patent Pending USB-stick form factor appliance for video conferencing all-in-ones
Hardware · Patent Pending

SANDER — concept to low-volume US production in twelve weeks

A new physical product invented in response to a gap in our client's portfolio: low-cost video-conferencing all-in-one units had no existing path to running our client's collaboration software. SANDER is the appliance that closes that gap.

Client
Global enterprise collaboration software platform (named under NDA on request)
How we found the problem
Structured customer-feedback work on operational use-cases, identifying a missing interface category in the client's product line
Approach
Concept, hardware design, mechanical, electrical and firmware all in-house. Embedded the client's existing patented software stack into a USB-stick-sized appliance so any low-cost VC all-in-one becomes a target host.
Outcome
Concept to low-volume production in the US in twelve weeks. Patent Pending. Shipping.
Useful when
You need a new physical product invented, designed and put into production on a quarter-not-a-year timeline.
Full API remapping and SDK enabling client-built AI integrations
API · SDK · open-source AI

API remap, SDK and open-source AI framework

A collaboration platform needed an AI surface its enterprise customers would actually adopt. The prior API was hard to integrate against; a single in-product AI feature would not reach customers' real workflows.

Client
Global enterprise collaboration software platform (named under NDA on request)
Approach
Full API remapping, an SDK that real engineers want to use, plus a working AI-integration reference implementation released open-source so each customer can roll their own AI surface against their own data, models and policies.
Outcome
Production AI-integration code in the wild. Customers extending the platform themselves, on their own AI policies, against the new SDK. Open-source code forked by GSK and others.
Useful when
Your platform needs an AI story that survives enterprise procurement — and the answer is not one feature but a surface customers can build on.
Six feature plugins built from structured customer feedback
Plugin features

Six feature plugins, scoped from real customer feedback

The same client wanted to expand its product surface without committing every new ask to the core roadmap. We built a plugin tier instead.

Client
Global enterprise collaboration software platform (named under NDA on request)
Approach
Structured customer-feedback gathering, requirement triage, six discrete plugin features designed and built — each one self-contained, each one motivated by a specific named customer ask
Outcome
Six plugins shipped. Roadmap protected from one-off custom work. Customer asks landed as plugin capability, not as bespoke promises engineering would resent.
Useful when
Sales is selling capability the core product was not designed to ship, and engineering is refusing to put one-off custom work in the main release.
Big-Four marketplace audit — outcome-parity assessment of digital collaboration vendors
Strategic consult

Marketplace audit moved a Big-Four firm's US operation

A Big-Four consulting client was concerned that its current digital-collaboration software vendor was in financial difficulty. The risk was a forced switch on someone else's timeline.

Client
Big-Four professional services firm (consulting client, not employer)
Brief
Comparative analysis of the digital collaboration market, focused on "current workflow outcome parity" — could the firm achieve the same operational outcomes on an alternative provider, with minimal-or-no workflow change?
Approach
Marketplace assessment, alternative-vendor identification, audit of each candidate against the firm's actual workflow outcomes, client trials and demonstrations, validated assumptions, comprehensive report and recommendation delivered.
Outcome
The firm's entire US operation switched to an alternative provider within twelve months of the consultation
Useful when
Your incumbent vendor is wobbling and you need a defensible, outcome-grounded answer on what to do about it before they decide for you.
OliTrack landing page — Built for one hand, two parents, and zero bullshit
Our own shipped product

OliTrack — a calm, ad-free baby tracker, shipped publicly

A live consumer product designed and built end-to-end inside the practice: design, backend, frontend, photo pipeline, deployment. Free, MIT-licensed, no advertising, no data harvesting.

Stack
Go 1.22+ · chi · a-h/templ · HTMX 2 · Alpine.js · Tailwind CSS v4 · Postgres (pgx/v5) and SQLite · Chart.js. Single static binary in a distroless Docker image.
Surface
Multi-tenant Postgres deployment for the hosted instance, SQLite single-server build for self-hosters, CDC LTSAE 2022 milestone catalogue, NHS key ages, photo and GPS capture, weekly print-friendly summary for the OBGYN
Useful as
Proof we can take a real product from blank page to public launch on our own infrastructure — not just write decks about other people's products

Visit olitrack.app live →

Outcomes outside of technology engagements

Sales, growth and fractional leadership.

  • Sales and Marketing Consultant — built a £1.8m pipeline in six months
  • ~300% YoY revenue growth, 2017–2022 — by aligning roadmap to client needs and process optimisation
  • Fractional CTO, CPO and CIO for multiple startups, including TakeCustoms furniture and North Health Solutions Ltd.
"Jaypaul's knowledge is second to none in his field, and he delivers what he says he will, on time and on budget."Steve BlythCEO, Engage Works

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